Google announced a new set of requirements, from February 2024 for senders with volumes greater than 5,000 emails a day to Gmail. Also, Yahoo! has announced a new set of requirements.
Great to say that we at Inboxroad are already a step ahead and we also require customers these new requirements when they come on board.
You shouldn’t be worried about these new requirements from Gmail and Yahoo. As our customers comply already with these new requirements.
Inboxroad has been helping customers for many years to properly authenticate sending domains and building tools to ease the process of publishing MX, SPF, DMARC and DKIM records to create a more secure sending domain and foster a healthier email ecosystem.
List of new requirements from Gmail and Yahoo.
- Ensure proper setup and authentication of SPF, DMARC and DKIM for your sending domain(s).
- For subscribed messages, enable one-click unsubscribe (list unsubscribe) with a visible unsubscribe link in the message body.
- Keep spam rates reported in Google Postmaster Tools under 0.3%.
- Increase sending volume slowly
Ensure sending emails that subscribers want to receive and keep their spam complaints to a minimum. Both Yahoo and Gmail will enforce a spam complaint threshold of 0.3% to help reduce spam in their users’ inboxes.
Senders with more than 0.3% complaints rate will be more likely to see an increase in the number of blocked emails or emails being directed to the bulk folder.
Spam complaints are calculated by subscribers clicking on the “Spam” button or moving the email to the spam folder.
Those sending to Gmail should ensure they sign up for Google Postmaster Tools so they can closely monitor their spam complaint rate and reputation directly from Gmail. Inboxroad clients who set up Google Postmaster Tools will also be able to share access to our Email deliverability team to monitor their reputation and help solve issues.
Google and Yahoo! are pushing the industry to take security more seriously, with changes that will help push the email industry forward by putting a focus on email authentication and DNS, allowing subscribers to easily unsubscribe from messages, and sending emails to subscribers who truly want to receive them.
When increasing the sending volume, keep in mind that increasing the sending volume too quickly can result in delivery problems.
If you send large amounts of email, we recommend you:
- Send an email at a consistent rate. Avoid sending emails in bursts.
- Start with a low sending volume to engaged users, and slowly increase the volume over time.
As you increase the sending volume, regularly monitor server responses, the spam rate, and the sending domain’s reputation. Regular monitoring will allow you to quickly adapt if your sending is rate limited if the spam rate is increased, or when the sending domain’s reputation drops.
Avoid introducing sudden volume spikes if you do not have a history of sending large volumes. For example, immediately doubling previously sent volumes could result in rate limiting or reputation drops.
If your messages start bouncing, reduce the sending volume until the SMTP error rate decreases. Then you can increase it slowly again.
If bounces continue at a low volume, review individual messages to identify problems. For example, you can try sending a blank test message and see if it experiences issues.
Frequency of sending emails: You can increase the sending volume more quickly when you send daily instead of weekly.
Recipient feedback about your messages: Ensure you send only to people who subscribe to your emails, and give recipients an option to unsubscribe.
Inboxroad is working to ensure that everyone using our platform meets these requirements.
Don’t you have an account with Inboxroad yet? Remember you can create a free account including 1,000 emails per month to test our service.
Don’t hesitate to ask at contact@inboxroad.com if you have any questions.
