---
title: Add “Unsubscribe” button
description: "This page will show you how to add an “Unsubscribe” button to your campaign using both the campaign builder (from scratch) and the HTML editor ## Follow these easy steps ### For campaign builder:   #### Step 1: Go to…"
url: "https://www.inboxroad.com/help/add-unsubscribe-button/"
updated: "2025-09-19"
category: Email deliverability
---

# Add “Unsubscribe” button

This page will show you how to add an “Unsubscribe” button to your campaign using both the campaign builder (from scratch) and the HTML editor

## Follow these easy steps

### For campaign builder:

 

#### Step 1: Go to Inboxroad and create a campaign from scratch

Start by [**logging in to your Inboxroad account**](https://app.inboxroad.com/login). This can be done by visiting the Inboxroad website and entering your login credentials.

### Step 2: Create a campaign and add “Unsubscribe“ text

Here will be your unsubscribe button

 

![](https://www.inboxroad.com/wp-content/uploads/2025/09/1-1.jpg)

#### Step 3: Click on “Merge Tags”

“Merge tags” will add personalized capabilities to your future button

![](https://www.inboxroad.com/wp-content/uploads/2025/06/2.jpg)

#### Step 4: Click on “Unsubscribe link”

![](https://www.inboxroad.com/wp-content/uploads/2025/06/3.jpg)

#### Step 5: Click on “{{unsubscribe_link}}” and cut it to your clipboard

To cut the selected text to your clipboard you can use these combinations:

***Windows & Linux**: select the text and press Ctrl + X****macOS**: select the text and press Command (⌘) + X**Or you can select the text and right-click on the mouse and choose “Cut”*

![](https://www.inboxroad.com/wp-content/uploads/2025/06/4.jpg)

#### Step 6: Click on “Unsubscribe” and select the text

![](https://www.inboxroad.com/wp-content/uploads/2025/06/5.jpg)

#### Step 7: Click on “Link” icon

![](https://www.inboxroad.com/wp-content/uploads/2025/06/6.jpg)

#### Step 8: Click on “URL” input field

![](https://www.inboxroad.com/wp-content/uploads/2025/06/7.jpg)

#### Step 9: Paste “{{unsubscribe_link}}“ and click on “Save”

![](https://www.inboxroad.com/wp-content/uploads/2025/06/8.jpg)

#### Step 10: All done! Now your “Unsubscribe“ button is active and ready to be used

![](https://www.inboxroad.com/wp-content/uploads/2025/06/9.jpg)

### For HTML editor:

 

### Step 1: Click on “HTML editor” to create a new campaign

![Image](https://files.magichow.co/api/v2/images/i5XzdQN2bNzwb9cDJxZGzt/rendered/20250620_134513_513141.jpg)

## Step 2: Write your future button

The text should look like this: *<a href=” “>Unsubscribe</a>*

![Image](https://files.magichow.co/api/v2/images/5UP5p28VFDjfPtoRcwFPez/rendered/20250620_134717_034342.jpg)

## Step 3: Click on the space between quotation marks and click on “Merge tags”

![Image](https://files.magichow.co/api/v2/images/SUyXi2qVz5mErSp7pKwvbU/rendered/20250620_134744_563503.jpg)

### Step 4: Choose “Unsubscribe link” from the dropdown menu

![Image](https://files.magichow.co/api/v2/images/34XFFwRuTDdR5hyW3DW4Ms/rendered/20250620_134757_229292.jpg)

## Step 5: All done!

Now your button should look like this: *<a href=”{{unsubscribe_link}}”>Unsubscribe</a>*

![Image](https://files.magichow.co/api/v2/images/L4GifKbRANpAAfqm8JRiMP/rendered/20250620_134831_419698.jpg)

## Contact us if your need some help

If you encounter any issues or have questions about adding “unsubscribe” button, please don’t hesitate to [contact Inboxroad support](https://www.inboxroad.com/contact/) for assistance or mail us at [contact@inboxroad.com](mailto:contact@inboxroad.com). We’re here to help you every step of the way!