---
title: Personalisation with Smart Tags in Inboxroad Editors
description: "At Inboxroad, we’re committed to helping you create effective, personalised email campaigns — whether you prefer rich HTML designs or simple text messages. Our **Smart Tags** and **Personalisation Tags** features make it easy to insert subscriber information dynamically, adding a…"
url: "https://www.inboxroad.com/help/personalisation-with-smart-tags-in-inboxroad-editors/"
updated: "2025-10-28"
category: Sending Emails
---

# Personalisation with Smart Tags in Inboxroad Editors

At Inboxroad, we’re committed to helping you create effective, personalised email campaigns — whether you prefer rich HTML designs or simple text messages.
 Our **Smart Tags** and **Personalisation Tags** features make it easy to insert subscriber information dynamically, adding a personal touch to every campaign.

This guide will explain how to use these features in both the **HTML Editor** and **Plain Text Editor**, along with additional tracking options available in the **Design Campaigns** page.

###

### Using Smart Tags in the HTML Editor

####

#### Step 1: Open the HTML Editor

When creating or editing a campaign, go to **Design Email → HTML Editor**.
 Here you can write or paste your own HTML code to fully customise your email layout and design.

![](https://www.inboxroad.com/wp-content/uploads/2025/10/designing-campaign_inboxroad-1.png)

![](https://www.inboxroad.com/wp-content/uploads/2025/10/html-editor-choose.png)

 

#### Step 2: Insert Smart Tags

To personalise your message, click anywhere in the HTML editor.
 A **context menu** will appear, showing available Smart Tags such as:

- `{{first_name}}`
- `{{last_name}}`
- `{{email}}`
- `{{unsubscribe_link}}`

Select a tag to insert it at your cursor position.
 If text is selected, the tag replaces the selected text automatically.

![](https://www.inboxroad.com/wp-content/uploads/2025/10/available-personalisation.png)

#### Step 3: Continue Editing

After inserting a tag, simply keep writing — the menu will close when you continue typing.

**Example:**

```html
<p>Hi {{first_name}},</p>
<p>We’re excited to share our latest updates with you!</p>
```

When sent, your recipient will see:

> Hi Sarah,
>
>
>
> We’re excited to share our latest updates with you!

###

### Using Personalisation Tags in the Plain Text Editor

####

#### Step 1: Open the Plain Text Editor

When creating or editing a campaign, go to **Design Email → Write Plain Text**.
 This lets you write clean, text-only emails — perfect for simple and personal messages.

![](https://www.inboxroad.com/wp-content/uploads/2025/10/plain-text-choose.png)

####

#### Step 2: Insert Personalisation Tags

At the top of the editor, you’ll find an **Insert Personalisation** dropdown.
 Choose from the same list of tags to add them directly into your message.

 

 

**Example Message:**

```
Hello {{first_name}} {{last_name}},

We just wanted to reach out and thank you for being part of our community.
Stay tuned — exciting updates are coming soon!

Best regards,  
The Inboxroad Team
```

When sent, if your contact is *Sample Johnson*, the message will display:

```
Hello Sample Johnson,

We just wanted to reach out and thank you for being part of our community.
Stay tuned — exciting updates are coming soon!

Best regards,  
The Inboxroad Team
```

###

###  Where Personalisation Data Comes From

 

All Smart Tags and Personalisation Tags pull values directly from your **contact list** — the same file you upload when creating your campaign.

For example, if your contact list includes:

| Field | Example Value |
| --- | --- |
| first_name | Sample |
| last_name | Johnson |
| email | [sample.johnson@example.com](mailto:sample.johnson@example.com) |

Then:

- `{{first_name}}` → *Sample*
- `{{last_name}}` → *Johnson*
- `{{email}}` → *[sample.johnson@example.com](mailto:sample.johnson@example.com)*

Each email will automatically include personalised information for its recipient.

 

###  Extra Field Options in the Design Campaigns Page

 

When setting up your campaign, you’ll find an **Extra Field** section under **Design Email**.
 These settings enhance tracking and data personalisation.

![](https://www.inboxroad.com/wp-content/uploads/2025/10/extra-pannel.png)

#### 1. Add Contact Fields to the Tracking Link

When enabled, Inboxroad automatically appends contact fields (e.g., `email`, `first_name`, `affiliate`) to your links.
 This lets you:

- Track user interactions individually
- Send subscriber data to external tools
- Personalise landing page behaviour based on contact data

Each recipient gets unique tracking parameters in their links, helping you understand engagement without extra setup.

#### 2. Activate Google Analytics Tracking

Turn this on to automatically add **UTM tracking parameters** (`utm_source`, `utm_medium`, `utm_campaign`) to every link in your campaign.

For example:

```
https://yourwebsite.com/
```

becomes

```
https://yourwebsite.com/?utm_source=inboxroad&utm_medium=email&utm_campaign=your_campaign_name
```

This allows you to monitor campaign performance directly in **Google Analytics** or similar tools.

###  Why Use Smart Tags and Personalisation?

By using Smart Tags and Personalisation Tags, you can:

- Save time — no manual coding needed
- Avoid syntax errors
- Increase engagement with personalised content
- Track results more accurately
- Strengthen relationships with your subscribers

Even plain text emails feel more genuine when they address the recipient by name.

### Example: Advanced Personalisation in Plain Text

You can use multiple custom fields to create highly dynamic content:

```
Hello {{first_name}} {{last_name}},

This {{month}}, we’ve introduced exciting updates for our users in {{country}}.
Your affiliate ID: {{affiliate}}  
Account Code: {{ac}}

If you joined us through {{referrer}}, thank you for being part of our growing community!

Best regards,  
The Inboxroad Team  
{{unsubscribe_link}}
```

###  Having Issues or Questions?

If you experience issues inserting tags or find that data isn’t displaying correctly:

- Recheck your contact list field names
- Ensure tags match exactly (case-sensitive)
- Verify your campaign is linked to the correct list

Our team is always happy to help!

**Email:** [contact@inboxroad.com](mailto:contact@inboxroad.com)
 🌐 **Support Page:** [https://inboxroad.com/contact/](https://inboxroad.com/contact/)
