With many spam senders in email marketing, filtering out the real or reputational senders is getting tougher even for the email service providers. The instances of mismanaging emails are getting prominent, which isn’t a problem for the sender only; but receivers are also getting fed up with the services.
However, it does not mean that email service providers, especially Yahoo, could reduce their standards or allow any email to reach the inbox directly. This would be an even bigger issue. So within such a scenario, if you are a small business that wants to educate your customers about your brand using the Yahoo domain, you have a higher probability of ending up in the JUNK folder. This means no visibility, no chances of valuable customer engagement or even sales.
But why does Yahoo reject your emails?
Yahoo has an entire system developed for checking every email received before they reach the end consumer. Multiple factors, including the blacklists of IPs, the reputation of the sender, response of the receiver play an important role in this process. However, once it is marked as junk, any other email you send to the same sender would automatically be part of the same JUNK folder; thus spoiling your domain’s reputation even further.
Tips to Stop Yahoo from marking your emails as SPAM:
For all the Yahoo users who face this problem and end up with disappointment, we are here to help. This article gives you 7 tips you can utilize to stop Yahoo from blocking your emails. Here they are:
Email Authentication
This is one of the prominent methods being used in the email marketing industry for removing or at least minimizing the misconception of the email server service providers about the SPAM emails.
You have to verify your domain, authenticating your reputation with the ISPs, increasing your chances of delivering your emails to the INBOX. Email authentication is a specialism on it’s own, if you’re interested you can read more about email authentication here.
For Yahoo email ids, you can utilize three authentication protocols. Here are the details for each one of them:
- Sender Policy Framework (SPF) – publish your IP addresses in DNS, and you can get this authentication. Domain keys Identified Mail (DKIM): With this authentication, your domain will get a digital signature, and you can associate it with your email message to enjoy a better reputation. For the completion of the verification process, you need the signer’s public key, as it looks like in the DNS.
- Domain-based Message Authentication, Reporting & Conformance (DMARC) – to get to this verification, you must have both the others first. The purpose of DMARC is to add an extra security layer. With this authentication in place, it gives direction to the receiving server about the handling of the emails that fail the first two verification. Want to know more about DMARC? Read all about in DMARC – What it is and why it matters.
Double Opt-in form and data quality
Another tip to stop Yahoo from blocking is to send the emails to the set of audiences who have opted for your emails. If you’ll send emails to people who have not opted for your emails, they’ll probably report your emails.
So, one of the best things to do is to set up the double opt-in form. This form will ensure that all the subscribers understand that they are allowing you to send promotional and informational emails. This will ensure that unsubscription rates and reporting will be lower.
Of course, as a marketer you want to maximize the amount of opt-ins, not lower it. If you want to increase your email opt-ins, read on here.
Accommodate unsubscribes
You might be considering keeping the unsubscription options difficult, but this is not the best strategy if you want to keep your email domain unblocked.
You must keep the unsubscription methods easy so the receivers of your emails can opt out at any moment they change their mind about being on your list. Obviously, unwanted emails would again lead to problems like reporting of your domain and other such issues.
Make your audience mark your emails as safe senders
By getting your email domain marked as a safe sender, you’ll get straight into the inbox of your desired recipients, not more swords of JUNK email hanging over your head.
You can do so by asking it in one of your emails from your audience, but make sure to send this email to your loyal and engaged customer list. Only then, you’ll be able to get the most benefit from this strategy.
Know when to send emails
If you’ll be spamming your customer’s inbox with daily or frequent emails without a reason to do so, odds are your customers end up annoyed with your email behaviour. As a result, you can expect higher unsubscription rates.
Besides, with less frequency of emails, you’ll be able to grab more attention from the users.
It is not only important from the user’s point of view only; rather, the email server would sense that you are sending phishing emails if you’ll be sending too many emails within a very short span of time.
To manage things properly, you must send welcome emails to the customers, keep in touch with them, and gradually increase the frequency of sending emails.
No spam traps
Unwanted links or the content that triggers a spam strategy for the Yahoo email servers must be avoided at all costs. The purpose of your emails must be value creation. Whether it is a promotional email or information alone, never make your audience, and the servers suspect you are a fraudster.
Avoid the blacklisting trend
If the domain in use has been blacklisted already, there are higher chances that you’ll be considered spam and can be a part of the audience’s junk folder again.
So, you must regularly check for the blacklisting issues of your domain. Only then you should expect to maintain a good reputation that will lead your emails to be part of your reader’s inbox.
If you end up with blacklisting issues, we have some valuable tips on getting and staying of the email blacklist.
Summing up
By following these simple tips, you can ensure that your Yahoo emails will never be blocked again. Make sure you follow these best practices and keep your email list healthy and engaged, and the chances of reaching your audience’s inbox are far greater.
