How to Segment your Email Marketing

Have you been getting new subscribers with your new pop-up form? Well, this is great because with a longer email list you can expect more leads and thus more profit.

But should you really send your next campaign to everyone on your subscription list? We don’t think so. At least the content and timing of the email sent to each of the contacts from the subscription list must not be the same. So, does that mean that your subscription list is of no use?

No, it doesn’t have to be like this. You can create a segmented list. It will help you categorize different subscribers into a list to send specific emails to a specific group of individuals. Usually, your email marketing tool will let you manage these lists.

There are a few tips and strategies that can help you in segmenting your email lists in the best possible way.

Demographical segmentation:

One of the best strategies to segment the list is to base it on the demographics. It will help you in sending gender-specific, income-specific, or age-specific emails to your target audience.

The more specific targeting can help in building you the right audience and thus sending the right emails. Although, collecting a lot of information can scare your audience from filling up the signup forms. But more information you can get easily can let you reach the pinpointed audience with more chances of conversion.

Engagement or conversion segmentation:

Another basis to segment your market is using engagement or conversion as the main metric. Create a list of active users, say, people who have not opened your list in the last three months could be your inactive users and vice versa. You can set your own criteria pending upon your industry and other statistics.

With the engagement list available to you, you can optimize your funnel and get the most benefit.

Geographic segmentation:

One of the other bases to segment your market is geographic segmentation. You’ll have access to the geographical area of subscribers, so you can create a separate list for each of the areas.

The geographical segmentation will make it easier for you to cater to specific segments, especially if your audience is broad. Besides, you can also send time-specific emails to your audience when you have such a list created. Sending emails for live webinars, travel directions and region-specific promotions are a few other advantages you can expect through such segmentation.

Prior purchases:

You can even segment your list based on the prior purchases of your customers. If a particular audience set has purchased your products already, then there is a high chance that they can buy your products again.

So, targeting such a list would be a great thing to do. You can even select the product-based list so you will be in a better position to pursue your email marketing campaign.

Utilize tags:

One of the other things that you could have been ignoring in the segmentation of your email subscribers list is the use of tags. With tags, you can micro-manage your email list to get the most benefits.

Summing Up:

With all these opportunities to divide your audience list, you can generate the most benefits. But the only catch here is you’ll have to know the audience you have and the ways you can utilize all the information that you have gathered through the subscription forms. If you want to know more about increasing your email list, read on here.

If all such statistics make sense to you, then there won’t be any issues. This is why we have covered the segmentation options that could be most valuable for you. You can understand them pretty quickly and apply them to use your audience wisely.

Apart from making sure you segment your list, it’s always a good idea to make sure your list hygiene is up to par.